Our client is looking for a highly motivated and versatile Marketing Operations & Growth Manager to work directly with the Head of Marketing. This is a high-impact role for someone who enjoys taking ownership, managing multiple marketing initiatives, and contributing to the overall growth of the business. Apart from leading marketing operations and automation, you will also act as the right hand to the Head of Marketing, assisting with campaign execution, team coordination, performance marketing, corporate partnerships, events, and other strategic initiatives. This role requires someone who can think strategically while being equally comfortable with hands-on execution. 

 Key Responsibilities Marketing Operations 

 • Assist in planning and executing marketing strategies and campaigns. 

 • Manage marketing calendars, workflows, and project timelines. 

 • Coordinate with internal teams to ensure timely delivery of campaigns. 

 • Develop and improve marketing processes and SOPs. Marketing Automation & CRM 

 • Manage marketing automation across Email, SMS, WhatsApp, and push notifications. 

 • Create customer journeys, automated workflows, audience segmentation, and lead nurturing campaigns. 

 • Work with the company's internal CRM to improve lead management and customer engagement. 

 • Monitor campaign performance and optimize automation workflows. 

 Performance Marketing 

 • Support planning and optimization of Google, Meta, LinkedIn, and other digital advertising campaigns. 

 • Monitor campaign performance, budgets, conversions, and key marketing metrics. 

 • Coordinate with internal teams and external agencies for campaign execution. Analytics & Reporting 

 • Generate regular marketing performance reports and dashboards. 

 • Analyze campaign performance, website traffic, lead funnels, and customer acquisition metrics. 

 • Provide actionable insights to improve marketing effectiveness. 

 

Website & Digital Marketing 

 • Coordinate website updates, landing pages, tracking implementation, and conversion optimization. 

 • Work closely with designers and developers to improve user experience and lead generation. Corporate Partnerships & BTL Activities 

 • Support corporate marketing initiatives, partnerships, exhibitions, events, and brand activations. 

 • Coordinate with vendors, partners, and internal stakeholders to ensure smooth execution of offline marketing activities. 

 Team Coordination 

 • Work closely with the Head of Marketing to manage day-to-day operations of the marketing team. 

 • Coordinate tasks across designers, developers, content creators, and performance marketers. 

 • Follow up on deliverables and ensure projects are completed on time.

 • 5–7 years of experience in Marketing Operations, Digital Marketing, Growth Marketing, or Marketing Automation. 

 • Strong understanding of marketing automation platforms such as Web Engage, MSG91, Gupshup, or similar tools. 

 • Experience with Google Analytics 4, Google Tag Manager, Looker Studio, and Microsoft Excel. 

 • Working knowledge of Google Ads and Meta Ads. 

 • Excellent project management and organizational skills. 

 • Strong analytical and problem-solving abilities. 

 • Ability to manage multiple projects simultaneously.

 • Excellent communication and stakeholder management skills. 

 • Experience in the BFSI, FinTech, SaaS, or technology industry will be an added advantage. 

Why Join our client? 

 • Work directly with the Head of Marketing on high-impact initiatives. 

 • Opportunity to contribute across digital marketing, automation, analytics, branding, events, and partnerships. 

 • High ownership role with significant learning and career growth opportunities. 

 • Collaborative and fast-paced work environment where your ideas can make a real business impact.